Bicycle Power Trading Distribution Announcement | Reynolds

Bicycle Power Trading Distribution Announcement | Reynolds

Bicycle Power Trading Distribution Announcement | Reynolds

Bicycle Power Trading is proud to announce our Exclusive Distribution Appointment for Reynolds Carbon Wheels in the SADC Regions (Southern African Development Community). 

Since our establishment in 2004, Bicycle Power Trading has  been one of the leading distributors in the South African cycling industry. Specifically in the realm of wheels, our distribution journey began with PowerTap, CycleOps and other renowned brands. 

From our early days where we were among the first to actively pursue and support these sectors in Southern Africa, we have honed our expertise in both the power and wheel field.
Building upon our experiences, we have naturally expanded our offerings to encompass a comprehensive and highly competitive solution for the South African wheel market, with our complete range including an impressive selection of high-profile Carbon Wheel Brands, catering to the MTB, Road, and Gravel sectors.

A word from Reynolds...

Reynolds is pleased to announce a new distribution partnership with Bicycle Power Trading for the SADC Regions (Southern African Development Community). This partnership will expand the reach of Reynolds’ performance cycling componentry to BPT’s extensive network of dealers and provide customers with greater access to the best performing and most reliable wheels for road, gravel and everything in between.

BPT is a trusted and established name in the SADC region, with a strong reputation for delivering high-quality products and exceptional customer service. With their extensive network and expertise, they will be a valuable partner for Reynolds moving forward. With a long tradition in working with all types of componentry and serving all segments of the market, it should be easy to adapt to working with the premium performance componentry with offerings for all consumers delivered by Reynolds.

"We are excited to partner with Bicycle Power Trading Distribution to bring our products and services to a wider audience," said Todd Schmidt, Aftermarket Sales Director of Hayes Bicycle Group. "BPT's experience selling premium brands, sales team strength and commitment to excellence make them an ideal partner for Reynolds as we take a more aggressive approach at growing our business. We're looking forward to partnering with BPT to provide customers with the best possible solutions for their time in the saddle."  

Understanding the opportunities available in Southern Africa, BPT have worked closely with the Hayes Bicycle Group team over a number of months to produce a competitive offering for the Gravel, MTB & Road market. 

Our phased approach ensures that our partner retailers are best supported, whilst maintaining a relevant and highly competitive portfolio offering. While BPT are starting with Reynolds Carbon Wheels in 2023, any inquiries for Hayes disc brakes, Manitou, ProTaper, and SUNringle can be directed to Bicycle Power Trading.


For additional information about Hayes, Its brands or the products it makes, please go to

For information about Bicycle Power Trading, please contact or call +2778-708-6908